Why Advertise on FetLife?
Since our launch in January of 2008, Fetlife has become a leader, if not the leader among kinky social networks. We have been embraced by the bdsm/fetish community at large, and woven into the fabric of thousands and thousands of local communities, groups, munches, etc. So why FetLife? Because an ad on FetLife will reach hundreds of thousands of kinksters and be seen millions and millions of times.
And we are growing by over 5,000+ people every week, so your ad constantly reaches new people.
Whether you're an international company, a regional event, or a mom and pop sex shop FetLife is the most effective way to market your business.
What separates us from your other options?
What makes FetLife so effective?
- Your ad will be seen by hundreds of thousands of kinksters.
- Target by location, from global, country, state/province and or city.
- Rotate ads within a campaign. Keep your ad fresh.
- Target by gender identification: M,F,MtF,FtM,CD/TV,TG,GF,GQ and IS.
- Stretch your ad to last a specific length of time.
- 3 ways to buy: Monthly, CPC, or CPM. We'll help you choose.
- Leftover clicks/impressions banked and used on your next campaign.
How much does it cost to advertise on FetLife?
We have two options options for you to best suit your needs: “Pay-Per Click”, “Pay-Per Thousand Impressions/Pageviews” and “Monthly Flat Rate”.
Option 1: Monthly Flat Rate
Our monthly rates are among the best deals around. You'll have millions of impressions/pageviews per month, and unlimited clicks. Priced like a print ad with the benefits of online tracking, and quantifiable results. Unlike a print ad, you can see exactly how many people clicked, and how many times your ad was seen.
| Budget (USD) | Impressions | CPM | Recommended For |
|---|
| $300 | 2,000,000 | $0.15 | Online Shops, Boutiques, Content/Paysites. USA, North America or Global. |
| $500 | 5,000,000 | $0.10 | Online Shops, Boutiques, Content/Paysites. USA, North America or Global. |
If you have a FetLife Badge on your site we will give you a 10% bonus in impresssions on your first order.
Option 2: Pay Per Thousand Impressions/Pageviews (CPM)
CPM is an alternative to our Monthly Flat Rate for those who want more control over their ads. CPM ads allow you to control how often your ad lasts, how many times your ad is seen by each person and even gives you the option of using a larger ad format (120x240).
| Ad Size | Budget (USD) | CPM | Impressions |
|---|
| 120 x 90 | $50+ | $0.25 | 200,000 – 596,000 |
| $150+ | $0.20 | 750,000 – 1,245,000 |
| $250+ | $0.15 | 1,666,667+ |
| 120 x 240 | $50+ | $0.60 | 83,333 – 248,333 |
| $150+ | $0.50 | 300,000 – 498,000 |
| $250+ | $0.40 | 625,000+ |
If you have a FetLife Badge on your site we will give you a 10% bonus in clicks on your first order.
Option 3: Pay Per Click (CPC)
Our pay per click model allows you to purchase a bundle of leads, and when a member clicks your ad, that click is subtracted from your total.
| Budget (USD) | CPC | Clicks | Recommended For |
|---|
| $50+ | $0.40 | 125 – 373 | Local stores, events and clubs. Small targeted ads. |
| $150+ | $0.35 | 428 – 712 | Niche Products targeted at USA or North America. |
| $250+ | $0.30 | 834+ | Online Shops, Boutiques. USA, North America or Global. |
As you can see, you get the best value when you buy in bulk, but that's true in pretty much every instance - it's like going to the warehouse instead of the corner market.
If you have a FetLife Badge on your site we will give you a 10% bonus in clicks on your first order.
So you want to know how you start?
If you want to place an order or have any questions contact:
YourFriendlyAdSalesTeam@fetlife.com
Your Friendly Ad Sales Team consists of Marky D. Sade. No one has every seen him in real life. Some say he doesn't exist, others say he does. Whether he does or not, if you email him, he'll answer, and help you with your ad. Think of him as you would the Easter Bunny, or an honest politician. :-) He's nicer than JohnBaku, that's all that matters.
What are our advertisers saying?
If you are looking for references we are more then willing to provide them but here are a couple to start with.
Hi Mark
Thanx for all the help, you’ve been a rock.
We’re pretty much sold out on party tickets (14 left) and vendor spaces have been sold out for the last week.
Thanks for banking the hits, to be honest it’s not something I or any other advertiser would or should expect but it’s very kewel of you, It has for me absolutely driven home the fact that you guy’s are not some huge nameless corporation but folks I can really relate to.
— Dijon VanBoom
Our registrations were slow in coming and event attendance has been down all over the USA due to the poor economy. We decided to place an ad for Kinky Kollege on FetLife and it far surpassed our hopes and expectations in driving kinky folks to the Kinky Kollege website.
The result was a slight increase in attendance over last years event even in this down economy.
In my opinion, advertising on FetLife doesn’t cost… it PAYS.
— MasterZChicago, Kinky Kollege Event Director
Frequently Asked Questions
- Q. Can anyone advertise on FetLife?
No. It has to pass the John and friends test. Would I buy what you are selling? If not we may have a problem.
- Q. Do we do banner or link exchanges?
We don't do banner exchanges but in exchange for placing a FetLife Banner on your site we will give you a credit of $10 on your first order. I would call that good Karma, wouldn't you?
- Q. Can you help me make a 120x90 banner?
Absolutely! If you can not find a designer to help you out we have partnered with a graphic designer who will work with you one-on-one to get your artwork done quickly. The fee for this additional service is $50 (USD).
Did you contact us yet?
No? Why not, don't be shy. If this is your first time advertising online then we will take you by the hand and explain everything to you in layman's terms and if you are a veteran advertiser we are available to answer any question you might have.
Not sure how to approach advertising on FetLife? Mark will make recommendations based on your business goals and their experience to help you get the best return on your investment. Now all you have to do is email them!
YourFriendlyAdSalesTeam@fetlife.com
