Advertise on FetLife

Reach the BDSM & Fetish community with one of the most effective mediums and with some of the most aggresive advertising terms in and outside the community.

“Fetlife has proven to be an excellent advertising platform for ASLANLeather.com. The demographic is on target and highly responsive plus I have the freedom to use hot kinky photos in my ads. I love Felife!”

— Carrie, ASLAN Leather

Sample ads

Nbl_medical

In a fetish emergency Please go to your nearest:
www.northbound.com

Spanksgiving

Spanksgiving: Spanksgiving Registration Closes Nov. 6th, register here.

Why Advertise on FetLife?

Since our launch in January of 2008, Fetlife has become a leader, if not the leader among kinky social networks. We have been embraced by the bdsm/fetish community at large, and woven into the fabric of thousands and thousands of local communities, groups, munches, etc. So why FetLife? Because an ad on FetLife will reach hundreds of thousands of kinksters and be seen millions and millions of times.

And we are growing by over 5,000+ people every week, so your ad constantly reaches new people.

Whether you're an international company, a regional event, or a mom and pop sex shop FetLife is the most effective way to market your business.

YourFriendlyAdSalesTeam@fetlife.com



What separates us from your other options?

What makes FetLife so effective?

  • Your ad will be seen by hundreds of thousands of kinksters.
  • Unlike print ads, you can track the effectiveness of your ad.
  • Rotate ads within a campaign. Keep your ad fresh.
  • Target by location and gender.
  • 20% Discount for renewing before your campaign ends. Crazy, we know.


How much does it cost to advertise on FetLife?

We keep it as simple as possible and offer different options based on your budget.

Budget (USD)Impressions/Month CPM# of Ads
$3002,000,000$0.155
$5005,000,000$0.107
$70010,000,000$0.0710

If you have a FetLife Badge on your site we will give you a 10% bonus in impresssions on your first order.

We keep it as simple as possible. We've looked closely at what works, and what doesn't, and designed our ad program accordingly.


What about local ads?

Fear not! We still run local ads, for events, and smaller retail businesses. Just contact Mark (mark@fetlife.com) and he'll work with you, one on one, with your campaign. FetLife is a wonderful venue for promoting your event, just like always. Contact us! We'll take care of you.


Contact Us

If this is your first time advertising online then we will take you by the hand and explain everything to you in layman's terms and if you are a veteran advertiser we are available to answer any question you might have.

Not sure how to approach advertising on FetLife? Mark will make recommendations based on your business goals and his experience to help you get the best return on your investment. Now all you have to do is email him!

YourFriendlyAdSalesTeam@fetlife.com






What are our advertisers saying?

Here are some of the things advertisers have been saying about us lately:

“The $500 monthly CPM program has proven to be cheaper than Google AdWords”

— Rick, Dungeon Delights

“FetLife is my homepage. It's the first thing I check when I get online. That's why I advertise with them.”

— Dave Mack, The Bondage Channel

“What better way to quickly and efficiently reach a highly targeted audience of kinksters and fetish folk than through the massively popular FetLife social networking website? Taking out an ad is a breeze, and the FetLife advertising team is a pleasure to work with.”

— Dave, Cherry Red Report

“At every event I attend, all I hear about is FetLife. Everyone who walks past my booth is talking about FetLife. It is the place to advertise to reach the kinky community. FetLife smokes Google AdWords.”

— Victor Tella, SnakeWhip

“FetLife is an ideal place to advertise events, because their targeted ads can reach exactly who you need to, with no wasted clicks spent on people too far away.”

— Jsin, STL3

“I love advertising on Fetlife because there it is a very targeted and cost effective way to reach people in the kink community. I like the fact that I only pay per click, which means I know I am getting value for my advertising dollar, and that is very important as I need to stretch my advertising budget as far as possible. I have been advertising Cirque De Boudoir events on Fetlife since June 2008 and consider Fetlife as the primary website for fetish related promotions.”

— Davide, Cirque de Boudoir

“Being an independent website operator, with Maya, we are dependent on effective forms of advertising to drive traffic. FetLife has been well worth, time and money. I heartily endorse advertising with FetLife.”

— Sgt. Major, BackDoorBondage.com

Stats as of Dec 28th, 2009

  • members: 320,000+
  • pageviews: 100,000,000+/month
  • visits: 3,750,000+/month
  • avg. time on site: 16+ minutes
  • Quantcast ranking: 8,784
  • Alexa ranking
    • USA: 2,292
    • Canada: 1,895
    • Australia: 1,978
    • UK: 3,492
    • Ireland: 2,278

Ad specification

  • size: 120x90px
  • weight: < 6 KB
  • format: gif, jpg or png
  • animation: none-permitted
  • text: 3 lines, 25 chars/line. (spaces count)
  • targeting: location and/or gender

Don't have an ad? We can help you with that. All you have to do is just get into contact with us.



Subscribe to our newsletter

Be the first to find out about our special offers, as well as best practices when advertising with FetLife.


Glossary

  • CPM: cost-per-thousand-impressions
  • Impressions: # of times your ad is seen
  • ROI: return on investment (money made)